Euclid Network

Website & Brand Identity for European social enterprise network

Overview

Euclid Network are an organisation that manages and facilitates a European wide network of social enterprises & civil society organisations. They work tirelessly to raising the visibility of this sector by delivering events, peer exchanges and policy work for social entrepreneurs and civil society leaders.

Details

  • Brand Identity Design
  • Website Information architecture
  • Visual Web Design
  • WordPress Development

Euclid approached Studio Mishfit in need of a new brand identity and website.
First steps were to get to know the organisation and to understand the mechanics of the complex sector they operate in. Once this was understood I could start to help them simplify their messaging and devise a strategy to create them a website that reflected the amazing work that they do.

Brand Identity

The next step was to create a new Visual Brand Identity for Euclid. Through group workshops with the Euclid Team, I was able to distill down their Brand persona & values. Combining these findings with competitor analysis. I created a bold and flexible new logo that encompasses what they do as an organisation.

Brand Discovery Workshops & Research
The Final Logo Design

UI / Visual Design

Once the brand identity was established, the web design phase of the project began. By running strategic client workshops, and developing User personas, a new information Architecture was produced to create a simplified site structure and define a smooth user journey through the website. An engaging and vibrant visual design was developed to ensure their text heavy content was presented in a visually appealing design framework.

Information Architecture
euclid-wireframe-mockups
Visual Design Style Guide

Client Testimonial

“Mish asks intelligent questions to get to the heart of who you are as a company and creates a vibrant brand image online and in print. At Euclid Network, she was the creative we hired for our complete rebrand. She re-made our logo, website, business cards, templates and later came up with aligned logos for various initiatives under the overall Euclid brand. The whole exercise helped re-energise our team and gave us the confidence to go out to clients with renewed enthusiasm and verve.”

Stephen Barnett РEuclid network CEO

End Result

The over all brand identity and website now positions Euclid Network as a trailblazer in the EU Social Enterprise sector, authoritative and engaging, with an approachable and friendly look & feel.

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