Website & Brand Identity for European social enterprise network
Euclid Network are an organisation that manages and facilitates a European wide network of social enterprises & civil society organisations. They work tirelessly to raising the visibility of this sector by delivering events, peer exchanges and policy work for social entrepreneurs and civil society leaders.
- Brand Identity Design
- Website Information architecture
- Visual Web Design
- WordPress Development
Euclid approached Studio Mishfit in need of a new brand identity and website.
First steps were to get to know the organisation and to understand the mechanics of the complex sector they operate in. Once this was understood I could start to help them simplify their messaging and devise a strategy to create them a website that reflected the amazing work that they do.
The next step was to create a new Visual Brand Identity for Euclid. Through group workshops with the Euclid Team, I was able to distill down their Brand persona & values. Combining these findings with competitor analysis. I created a bold and flexible new logo that encompasses what they do as an organisation.
Brand Discovery Workshops & Research
The Final Logo Design
UI / Visual Design
Once the brand identity was established, the web design phase of the project began. By running strategic client workshops, and developing User personas, a new information Architecture was produced to create a simplified site structure and define a smooth user journey through the website. An engaging and vibrant visual design was developed to ensure their text heavy content was presented in a visually appealing design framework.
Visual Design Style Guide
“Mish asks intelligent questions to get to the heart of who you are as a company and creates a vibrant brand image online and in print. At Euclid Network, she was the creative we hired for our complete rebrand. She re-made our logo, website, business cards, templates and later came up with aligned logos for various initiatives under the overall Euclid brand. The whole exercise helped re-energise our team and gave us the confidence to go out to clients with renewed enthusiasm and verve.”