The Black Pin

Logo Design & Brand Identity

Overview

In this age of mass production, The Black Pin are a breath of fresh air. They are makers of bespoke curtains, blinds & soft furnishings, using gorgeous fabrics from independent designers & established brands. They are going places, with their infectious blend of passion, friendliness and skill, and are going to make a significant mark on the homeware and interiors industry.

They came to me as a fledgling business in need of a brand identity and website.

Details

  • Brand Identity
  • Bespoke Illustration
  • Web Design
  • WordPress Website development

Brand Identity Design

 Through a thorough process of investigation and competitor analysis I was able to gain insight into the sector. Through these findings and an iterative creative process, I created an elegant logo design and brand identity with a contemporary classic look.

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User Interface & Visual Design

 I created an Information Architecture for the website which aligned desired user journeys and business goals. I created a welcoming look & feel for the website, with a hand drawn illustration style to reflect the brand persona.  Creating a website that is full of personality and showcases The Black Pins beautiful work, in an elegant way.

The Result

The Black Pin now have a unique brand identity and website. It presents their beautiful work and tells their story in a charming and meaningful way.

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