Know Thy Self – Basic business strategy for Start Ups

In my experience, getting to know a client’s business before building them a website, not only helps to build a killer web site , but often helps the client answer questions about their own business that they have been struggling with, or weren’t even aware of.

So, if you are on the brink of launching a start-up, it is vital to get the basics of your business strategy straight in your head before you start. Here are some quick simple questions you can ask yourself, to help clarify this process.

• What is the point? Why am I hear?
  The first hurdle in any new venture is clarity of thought. It’s easy to loose you focus when the brain is buzzing with all the excitement and stress that comes with the birth of a new idea.
• What does my customer get out of it?
  It’s more than what you do…it’s how your specific service can improve life for other people.
• What is the end objective?
  Identifying your businesses key goals can be harder than it sounds. But it is vital for distilling your key messages and communicating effectively with your customer base.
• Who are u up against?
  Know your competitor landscape. It is only then that you can start to pin point your unique selling points and stand out from the crowd.

Once you have these points clarified, it can really help focus any discussion you may have with a web designer and help you all stay on track when building a website. To find out more about my approach and to discuss your website needs, do get in touch.