Engage & Create
Social enterprise entrepreneur and artist Rachel Mortimer came to me with a start-up concept. I talked her through a basic business strategy workshop to help her solidify her aims and objectives for her new venture: Engage & Create.
Engage & Create is an organisation that runs therapeutic art workshops for the elderly and those with dementia. The organisation has a unique aim, to not only work with those people that need stimulation, improving their quality of life, but also to change attitudes towards age and dementia at both a society and governmental level.
- Business Strategy Workshop
- Logo Design
- Brand Identity
The branding I created is fresh, dynamic and energetic, which helps to set them apart from most other organisations dealing with age related issues. The graphical device is not only a nod to the neurone and connections in the brain, but also represents the spark of creativity. It beautifully captures the essence of the organisation and what they have set out to achieve.