Euclid Network

Website & Brand Identity for European social enterprise network

Overview

Euclid Network are an organisation that manages and facilitates a European wide network of social enterprises & civil society organisations. They work tirelessly to raising the visibility of this sector by delivering events, peer exchanges and policy work for social entrepreneurs and civil society leaders.

Details

  • Brand Identity Design
  • Website Information architecture
  • Visual Web Design
  • WordPress Development

Euclid approached Studio Mishfit in need of a new brand identity and website.
First steps were to get to know the organisation and to understand the mechanics of the complex sector they operate in. Once this was understood I could start to help them simplify their messaging and devise a strategy to create them a website that reflected the amazing work that they do.

Brand Identity

The next step was to create a new Visual Brand Identity for Euclid. Through group workshops with the Euclid Team, I was able to distill down their Brand persona & values. Combining these findings with competitor analysis. I created a bold and flexible new logo that encompasses what they do as an organisation.

Brand Discovery Workshops & Research
The Final Logo Design

UI / Visual Design

Once the brand identity was established, the web design phase of the project began. By running strategic client workshops, and developing User personas, a new information Architecture was produced to create a simplified site structure and define a smooth user journey through the website. An engaging and vibrant visual design was developed to ensure their text heavy content was presented in a visually appealing design framework.

Information Architecture
euclid-wireframe-mockups
Visual Design Style Guide

Client Testimonial

“Mish asks intelligent questions to get to the heart of who you are as a company and creates a vibrant brand image online and in print. At Euclid Network, she was the creative we hired for our complete rebrand. She re-made our logo, website, business cards, templates and later came up with aligned logos for various initiatives under the overall Euclid brand. The whole exercise helped re-energise our team and gave us the confidence to go out to clients with renewed enthusiasm and verve.”

Stephen Barnett – Euclid network CEO

End Result

The over all brand identity and website now positions Euclid Network as a trailblazer in the EU Social Enterprise sector, authoritative and engaging, with an approachable and friendly look & feel.

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